Results-Driven Words

 If there's no SALES SPARKLE in the words you're using for your business -- to sell, communicate, publicize, plan, describe, email, explain, promote, print, broadcast, and blast across the Internet -- you are missing the boat on revenues and profits. You may win awards, but not customers! 

And you may be adding untold hidden expenses to your bottom line every day, even every hour!   

You could very well be the best at what you do, but if you're not trained and experienced as a skilled business writer, it won't matter.

Here's the best-kept secret of all the most successful businesses and practices in your industry and profession:     

  Their words have been tweaked to drive results!       

          You're in the right place. Hi! I'm Hal Alpiar, Creative Chief.

          Here's My SPECIAL OFFER

TO VISITORS OF THIS SITE ONLY

Maybe you're on a tight budget in search of some magic touch help (with words, with editing, with media) for a news release or brochure or landing page or commercial you just dreamed up?

Well, I want your business, and the chance to prove my point, so I'm willing to give you a pilot test opportunity: How's $99 to tweak a page of ANYthing strike you? 

Give me one page of anything you have. . . a branding line, a news release, an ad, a training outline, strategic plan, website content, mission statement --standard double-spaced, 12-point type and one-inch margins-- and you get a professional tweak improvement for just $99.

(Some of these have already earned many thousands of dollars in return. In one case, replacing three words with two in a slogan helped generate more than $2 million in revenues!)

You won't find that anyplace else. If I can't improve what you have, I'll apply the fee to your next purchase of services, no time limit!. You won't find that anywhere else either!  

                                 [SEE "TWEAK" AND "DO-IT-YOURSELF" ON SERVICES TAB PAGE].                                                        __________________________________________________________

Perhaps you're looking to launch a major marketing campaign . . . or have a professionally-written ebook or article done that you can offer customers and prospects? 

Results-Driven Words . . . make a difference between being a businessperson and being in business. “Breaking a leg” and “Bringing down the house” mean wholly different things when applied to a stage performer or a demolition team.

The secret to generating online sales and sales leads has less to do with fancy website graphics and fat advertising budgets than it does with the words you use, and the ways you deliver them.

If you want above-average results, don't expect to simply "slap something together." Above-average results come only from above-average writing that is re-written, re-written, re-written, re-written, and re-written yet again.  

Knowing which words to use and which to emphasize is key to the re-writing process, and to making sales. Every sale and sales lead comes from the process of mentally, emotionally, physically, financially, and/or spiritually “buying in” to a story about benefits.

And every story needs a beginning, a middle, an ending . . . and it must be persuasive.

If your message is an online banner, it should (like a billboard) aim to accomplish all the open/close/middle and persuasion stuff in 7 words or less. If it’s an email, it needs to do it in the subject line. If it’s a website, it must come across in a stand-alone manner on every page.

You can use all the gimmicks in the world, from offering a free site download in exchange for email addresses, to highlighting special offers and even coupons in your ads, but that’s just the payoff.

First, you need to get my prospect foot in your customer door. Your words need to reach out and grab me, and be consistent with the pictures they paint. One Great word well-expressed is worth a thousand pictures. Doubt me? Try this:

                      LUSCIOUS

                                           or this...                       

                            AMERICA

You get a proven business development track-record with hundreds of industries and professions. You get hands-on business writing and program creation backed by national awards and record-breaking client sales.

You get full attention applied shoulder-to-shoulder to your most important and immediate communication needs and business development projects... in-depth experience with entrepreneurial marketing, management, print or broadcast, and online media. Plus specialized experience in healthcare, education, startups.     

Just mouse around this site (be sure to click on the tab above for DAILY blog input for business owners/managers and sales pros). Pick the tasks you're most interested in getting done now from the services page list, check out, and you'll be contacted with confirmation and scheduling options to be working on your project within 48 hours.

Feel free to call direct at 302.933.0116 (no sales pitch and no fee to find out if we can help you!) or email Hal@TheWriterWorks.com for an immediate reply to any questions you may have related to building or boosting your business development interests.  

Thanks for stopping by. We look forward to the prospects of working with you to help you achieve the results you seek.

Make it a great day for someone!

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